Press Kit

A Black-owned New York City wellness brand bringing sea moss and herbal products into approachable daily routines.

Founder: Dave Samuel | Base: New York City | Ownership: Black-owned | Focus: Sea moss + herbal wellness
Website: eastriverwellness.com | Instagram: @eastriverwellness

Company overview

East River Wellness is building a focused herbal wellness brand around convenient formats, clear routines, and a founder-led connection to customers.

Company at a glance:

  • Business: East River Wellness LLC
  • Founder and Managing Director: Dave Samuel
  • Location: New York City
  • Ownership: Black-owned
  • Core categories: Sea moss, herbal capsules, gummies, wellness accessories
  • Primary channel: Direct-to-consumer e-commerce

50-word boilerplate: East River Wellness is a Black-owned wellness company based in New York City. Founded by Dave Samuel, the brand offers sea moss and herbal products in convenient capsule and gummy formats, helping customers build simple, consistent wellness routines through an accessible direct-to-consumer shopping experience.

100-word boilerplate: East River Wellness is a Black-owned herbal wellness company based in New York City and founded by Dave Samuel. With sea moss as a signature category, the brand offers capsules, gummies, botanical blends, and wellness accessories designed to fit into everyday routines. The catalog spans general wellness, hair support, men's and women's wellness, respiratory support, and traditional herbal ingredients. East River Wellness sells directly to customers online and emphasizes convenient formats, straightforward product education, and a community-minded approach to well-being. The company's growing portfolio reflects a founder-led mission to make herbal wellness feel approachable, consistent, and relevant to modern life.

Founder profile

Dave Samuel, founder and Managing Director of East River Wellness. Dave Samuel is the founder and Managing Director of East River Wellness, a Black-owned herbal wellness brand based in New York City. He leads a growing direct-to-consumer business centered on sea moss, botanical capsules, gummies, and routine-friendly wellness products. Through East River Wellness, Samuel is developing a brand that connects traditional ingredients with the convenience and clarity today's customers expect.

Interview topics:

  • Building a Black-owned wellness business: the founder experience, brand-building lessons, and serving customers from New York City.
  • Why sea moss remains culturally relevant: how a traditional ingredient became part of contemporary wellness routines.
  • Convenience without hype: making herbal products easier to understand while avoiding exaggerated promises.
  • Growing a direct-to-consumer brand: what small wellness businesses learn from customer feedback, e-commerce, and product education.
  • Trust in the supplement aisle: why clear labels, measured language, and realistic expectations matter.

Product portfolio

Sea moss anchors a broader herbal wellness assortment:

  • Sea moss collection: Sea Moss; Sea Moss & Bladderwrack; Sea Moss, Bladderwrack & Burdock Root; Hemp + Sea Moss
  • Botanical staples: Soursop; Turmeric; Elderberry; Hemp Protein & Fiber
  • Routine-focused blends: Superior Hair Growth; Men's Balance; Women's Balance; Ladies Libido
  • Additional wellness: Lungs & Respiratory Health; Weight Loss Max; Blood Pressure
  • Formats and accessories: Capsules; gummies; supplement travel case

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Media angles

  • A Black founder's view of the wellness market: a founder profile on building East River Wellness in New York and creating space in a crowded category.
  • Sea moss beyond the trend cycle: a practical conversation about why sea moss remains a recognizable part of modern herbal routines.
  • Responsible claims as a growth strategy: how a supplement brand can choose clearer, more measured communication instead of health hype.
  • From single products to complete routines: how bundles and multiple formats help a small e-commerce brand make discovery easier.
  • What small wellness brands learn online: a founder's lessons on product education, trust, and direct customer relationships.

Media contact

Press inquiries: via the contact page at eastriverwellness.com/pages/contact
Website: eastriverwellness.com | Instagram: @eastriverwellness | Founder Instagram: @dave_erw